A Great Phone Starts With the Right Apps
When you get a new smartphone, the sheer number of available apps can be overwhelming. Millions of apps exist in the App Store and Google Play — but you only need a handful of great ones to make your phone genuinely useful. Here are the free apps we'd recommend to anyone just getting started.
All apps listed here are free to download and use for their core features. Some offer optional paid upgrades, but you don't need them to benefit.
Communication & Messaging
WhatsApp is one of the most widely used messaging apps in the world. Send text messages, photos, voice messages, and make free voice or video calls over Wi-Fi — all for free. It works on iPhone and Android, and lets you stay in touch with friends and family anywhere.
Gmail or Outlook
Having a dedicated email app makes managing your inbox far easier than using a browser. Gmail works seamlessly with Google accounts, while Microsoft Outlook handles multiple email accounts well, including Hotmail, Yahoo, and others. Both are free and well-designed.
Getting Around
Google Maps
Google Maps is arguably the most useful app on any phone. It provides turn-by-turn navigation, public transport directions, walking routes, and real-time traffic information. You can also download maps for offline use — handy when travelling or in areas with poor signal.
Staying Organised
Google Keep or Apple Notes
A simple notes app is surprisingly powerful. Jot down shopping lists, reminders, ideas, or anything you don't want to forget. Google Keep (Android and iPhone) lets you colour-code notes and set reminders. Apple Notes comes pre-installed on iPhones and is excellent for quick capture.
Staying Safe Online
Google Authenticator or Microsoft Authenticator
As covered in our two-factor authentication guide, using an authenticator app is one of the smartest things you can do for your security. These apps generate time-sensitive codes to verify your identity when logging into accounts. They're free, simple, and extremely effective.
Entertainment & Media
BBC iPlayer / ITVX / Channel 4 (UK) or Tubi / Pluto TV (US)
Free, legal streaming without a subscription. BBC iPlayer and ITVX give UK users access to a large library of TV shows and films. Tubi and Pluto TV offer US users a solid catalogue of content — all free, with occasional adverts.
Spotify (Free Tier)
Stream music, podcasts, and audiobooks on the go. The free tier includes adverts but gives you access to an enormous library of content. A great option before you decide if you want a paid subscription.
Reading & Learning
Wikipedia App
Often overlooked, the Wikipedia app is a powerful knowledge tool. Search any topic and get a well-structured overview. It also works offline if you save pages, which is handy for travel.
Quick Reference: App Recommendations
| Category | App | Available On |
|---|---|---|
| Messaging | iOS & Android | |
| Gmail / Outlook | iOS & Android | |
| Navigation | Google Maps | iOS & Android |
| Notes | Google Keep / Apple Notes | iOS & Android / iOS |
| Security | Google / Microsoft Authenticator | iOS & Android |
| Music | Spotify | iOS & Android |
Start Simple, Build Gradually
You don't need dozens of apps to get value from your phone. Start with the essentials above, get comfortable with them, and add more as your confidence grows. The best app is always one you'll actually use regularly.